More Than Just a Storefront
In today’s world, you can order almost anything with a single click. But when it comes to something as permanent and personal as the floors in your home, "one-click" service often falls short. Your home is your sanctuary, and the people you trust to work on it should be more than just contractors—they should be neighbors.
At Premier Flooring, located in the heart of Chapin, SC, we believe that being a family-owned and local business isn't just a label; it’s our entire philosophy. Founded by Carl Franklin, our company is built on the belief that if you listen to your clients and treat them like family, success will follow.
Deep Roots in the South Carolina Midlands
Carl and his wife, Donna, haven't just worked in this area—they’ve lived here for over 30 years. Their children and grandchildren are growing up in the same neighborhoods where we install floors every day. This gives us a unique perspective that big-box retailers simply cannot match. When we recommend a specific carpet for a home in Irmo or a durable tile for a lakefront property in Prosperity, we are doing so based on three decades of observing how homes in our specific climate perform.
Our team is a family affair. Carl’s sons, Tyler and Eric, are integral to the operations, as are his daughter-in-law Jessica and his wife Donna. This means that every time you call us or walk into our showroom, you are speaking to someone who has a personal stake in the company’s reputation. We aren't answering to a corporate office in another state; we are answering to you.
The Dangers of the "Big Box" Experience
It can be tempting to go to a national chain for flooring. They often advertise "free installation" or "lowest prices." However, as the saying goes, you often get what you pay for. Many large chains subcontract their labor to the lowest bidder, meaning the person installing your floor might not have any long-term accountability to the store or the community.
At Premier Flooring, we handle things differently:
Premium Materials: We don't cut corners on what you can't see. We use high-grade adhesives, underlayments, and setting materials to ensure your floor doesn't shift or gap over time.
Expert Advice: We won't sell you a product that isn't right for your specific home. If your subfloor has moisture issues, we’ll tell you—even if it means a more complex project—because we want your floor to last 20 years, not 20 months.
Local Accountability: If you ever have a question or a concern, you know exactly where to find us. We are part of the Chapin community, and we stand behind every single plank and tile we lay.
Innovation Meets Tradition
While we value traditional customer service, we also embrace modern technology to make your life easier. We know that our neighbors in Newberry and Little Mountain are busy. That’s why we’ve streamlined our process to be as convenient as possible. From our online consultation booking to our 24/7 appointment availability (when confirmed with our team), we work around your schedule.
One of our most popular services is the "Shop at Home" experience. Instead of spending your Saturday in a showroom, let us bring the showroom to you. We’ll bring samples of the latest hardwood, vinyl, and carpet directly to your home so you can see them in your own light and against your own furniture. You can learn more about our team and our history on our Who We Are page.
Our Promise to You
Our mission statement is simple: "To listen to our clients, provide the best quality product, and deliver on our promises." We don't want to just sell you a floor; we want to help you build a home. Whether you are a first-time homebuyer in Chapin or a long-time resident of Prosperity looking to refresh your space, we are here to provide the personal touch that makes all the difference.
Ready to start your next project with a team you can trust? We would be honored to help. Request your professional consultation today and let’s get started on making your home beautiful.
